The development of a visibility improvement and communication plan of the Galician Food Cluster is defined in the Strategic Plan 2011-2015 associated with the strategic axis of the stimulation, consolidation and visibility of the CLUSAGA. It also includes the following elements:
- The design of a corporate visual identity of the organisation: logo, isotype, colours and typography. In a broader sense, it also includes all the elements defined to provide the aforementioned identity. It is the result of the organisation's strategy to create their own image and attitude, so they are associated with their products, activities and institutions. Thus, the identity of the Galician Food Cluster is created as a brand that identifies the set of products of Galician origin, boosting their recognition of the industry at national and international level.
- Enhancement of the website www.clusteralimentariodegalicia.org and dissemination through social networks.
- Design and development of a Communication Plan for the Galician Food Cluster, oriented both to the Galician food industry actors and to the public administration and society in general.